Clean Haircare.
Backed by Science.
Patented technology that reduces frizz, fights damage, and improves overall hair health.
SHOP ALLClean Haircare.
Backed by Science.
Patented technology that reduces frizz, fights damage, and improves overall hair health.
SHOP ALLThe Full Lineup
Love It or Leave It
Try It Risk Free
We’re cruelty-free, vegan, color-safe, and made from organic ingredients. No parabens, sulfates, paraffin, or phthalates.
Improve Your Haircare Routine
No. 1
Rinse
CLEANSE + NOURISH
A color-safe shampoo for all hair types, infused with organic aloe vera and Rhassoul clay for a gentile, nourishing cleanse. Formulated with rose and pomegranate oil to remove buildup without harsh detergents.
No. 2
Condition
CONDITION + HYDRATE
A color-safe deep conditioning treatment for all hair types, with organic cumin and flax seed oil to weightlessly hydrate. Formulated with biotin to strengthen and packed with nutrients to repair color-treated hair.
No. 3
serum
Smooth + Strengthen
A silicone-free strengthening serum for all hair types. Infused with organic argan and prickly pear seed oil to strengthen, smooth and shine. Formulated to seal in moisture and repair damaged, dry hair.